Market Expansion
Sourcing & Supply Chain
Corporate Services


Located in Ho Chi Minh City, we’ve been on a mission to seize opportunities offered by Vietnam and ASEAN to make internationalization become a reality. For more than 2 decades, our clients have defined who we are: a Source of Growth.

Way beyond a simple consulting firm, Source of Asia is an international business accelerator for corporations and entrepreneurs willing to embrace the dynamics of the region. Leveraging on our deep local expertise, we pro-actively enable you to explore new markets, operate, and grow business in Vietnam, across ASEAN, and further afield. 

We are here to act as your trusted local arm whether you aim to:

•        Export your products and services

•        Source and optimize your global supply chain

•        Set up and manage your operations locally

We thrive on challenges, permanently motivated to learn, and grow along the way. We also believe success lies in the human relationships we build. Driven by this mindset, we represent your interest with passion and always act in a benevolent, collaborative, transparent and results-oriented way.

Our 20 years of local presence and our talented community are the best assets to ensure your successful expansion. Everyday our 45 Vietnamese and Foreign experts translate the complexity of ASEAN markets into creative and tangible solutions. Every day, we interact with skilled entrepreneurs, business associations, suppliers, distributors, and high-level connections. Furthermore, we an active member of international networks such as Globallians and OSCI.

This ecosystem is the ideal gateway for companies, who believe, like we do, in sustainable growth.

The perfect hub for ASEAN markets

Vietnam is the ideal base to expand in Southeast Asia thanks to its central location in ASEAN, regional FTA, customs advantages with neighbouring countries and its very competitive setting up costs.

Vietnam will soon reach 100 million people with an average annual GDP growth rate of more than 6% over the past 20 years. It is expected to be the 20th world economy by 2030.

And with its 10 members, ASEAN is on its way to become the 4th economic region in the world with a total market of 600 million people, more than the European Union.

We created Source of Asia more than 10 years ago when we realized how difficult it was for a foreign company to understand and enter these booming markets. And even more challenging to grow and secure its long term development ! Our extensive experience is today our main asset to implement your project in the specific environment of emerging countries. With our comprehensive knowledge and understanding we have mastered four key-factors of success:
  • Accessing and analyzing relevant information - open source as well as confidential source
  • Overcoming the cultural gap to set-up and maintain balanced partnerships
  • Monitoring every step throughout a complex setting up or negotiation project
  • Securing a strong local presence to protect your interests, collect relevant feedbacks and ensure required action plans are implemented successfully
South-East Asia is a complex market but offers many great opportunities, let us help you seize them.